I almost don’t want to spoil anything about this video without you watching it, so I’ll embed it and then write about it below.
This social experiment of sorts from Smart.com starts with a problem: Too many people try to cross the road even when the light is red, and it results in accidents.
Instead of trying to solve the problem with stricter laws or an increased traffic police presence, Smart.com decided to make waiting fun. Part of what they did just made for a good commercial, but the core idea is actually pretty awesome: Instead of having the red crosswalk man stand still, why not have him dance? By catching people’s eyes and entertaining them, they were significantly more likely to wait at the light until it turned green.
I love stuff like this. It makes me want to try to solve the world’s problems with joyous solutions. Like board games? Maybe?