Yesterday I read a brilliant post from blogger Nathan Bransford about how there are no more gatekeepers, only influencers. Then I read perhaps an even more brilliant post from comedian and actor Patton Oswalt about how there are no more gatekeepers and that anyone who thinks they’re a gatekeeper needs to rethink their strategy.
are were the gatekeepers? Retailers. Publishing companies. Movie studies. Television networks. Record labels. Anything and anyone who you had to go through to live your dream.
Now, gatekeepers aren’t evil. They may seem evil when they’re rejecting your book or your movie idea or your band, but they’re not. In fact, they’ve served a very useful purpose: They are the filters that weed out all the crap and feed us the good stuff. At least, that’s their intent. To a certain extent, they spoiled us, because now there is a ridiculous amount of crap available to us. Fortunately we have algorithms and the wisdom of crowds to help with that.
The only gatekeeper left is YOU. That may seem like a good thing–it is–but it’s also a lot of pressure. Now there is literally nothing holding you back from living your dream except yourself. You have no excuse.
What’s your dream and how are there no more gatekeepers for it? See below for some options.
Publishing Your Novel: Sure, having a publisher helps. I mean, I co-founded a fiction publishing company–I should know. But you no longer need a publisher to publish your book, nor do you need one to get rich and famous. All you need is an Amazon account (and a Lulu account if you want to offer print-on-demand paperbacks). Now, some people confuse self-publishing with instant publishing, hence the huge amount of unreadable and unread ebooks out there. But some people, like a friend of mine named Amy Miles, are self-publishing the right way, to incredible success.
Getting Your Dream Job: Stop waiting for someone to magically offer you your dream job and create it for yourself. In the meantime, keep your day job. Or get married and make your dream job a team effort instead of a solo one. A friend of mine, Jen Chen Tran, has had the itch to be a literary agent for quite some time. She’s worked for publishing companies and interned at a literary agency, and then one day she realized that there was nothing stopping her from starting her own agency. So she did. Stop letting someone else decide when you get to have your dream job and create it for yourself.
Going on Your Dream Vacation: We all have places in the world we want to visit. Exotic locations, beautiful landmarks, ancient cities. What’s holding us back from checking those locations off our buckets lists? Money, right? Money is the gatekeeper. Your salary is the gatekeeper. But you control how you spend that salary. Starting today, open a savings account with ING and set it to withdraw $30/month from your regular checking account. That’s $1/day. That’s nothing. Call it your “travel account.” Then forget about it. One day you’ll look into that account to discover that you have enough to go on that dream vacation. This works for anything for which money is the gatekeeper. Dream car. Dream house. Dream wedding. Set up automatic withdrawals and perhaps change your everyday spending habits just a little so that you don’t notice the difference.
Start a Movement: It’s never been easier to start a movement. If there is a cause or a way to improve the world that you truly believe in, you no longer need permission from someone to do it. Change.org and meetup.com changed all that. Just ask Emma, who started her laughter yoga group in St. Louis 4 months ago. If you think you can have a positive impact on the world, it has never been easier to find other people who will help you.
Find Your Soul Mate: Back in the day, the gatekeepers for this were your parents and your town. Now you can log onto a free account on OkCupid and literally search the entire world for your soul mate. Sure, I don’t condone long-distance relationships, but if you haven’t found what you’re looking for in a partner, there is nothing getting in the way of that search except yourself.
Releasing Your Album: It has never been easier to share your music with the world. You can make an mp3 within minutes and get it onto YouTube or iTunes or smaller sites like thesixtyone. If you believe you have music that’s worth listening to, let’s hear it.
Becoming an Actor or Comedian: YouTube, man, YouTube. If this is your dream, read the Patton Oswalt post I mentioned at the beginning of this blog. If you are funny, don’t wait for America’s Got Talent to discover you. Record some standup and put it on YouTube. It might suck. If it does, write and record some more. This is key–not only is there no longer a gatekeeper for you to perform for people, but there’s no longer a gatekeeper to get in your way when you’re honing your craft. There is no bouncer on YouTube (unless you try to get naked). Keep plugging away until people decide your work is worth sharing.
Writing a Blog: This should be a no-brainer by now, but I still hear so many people say, “I should write a blog someday.” If you’ve ever said that, do this: Go to WordPress.com and start a blog. It’ll take 15 seconds. Keep it private at first. Write for you and no one else. Be as open and honest and personal as possible. Then, after a week or two, make your blog public. Then you’re a blogger, my friend.
Selling Your Craft: Do you make beautiful, useful things? Start selling them. There is no one at Etsy or Shopify deciding what you can or cannot sell. You are your only gatekeeper.
Publishing Your Board Game: Sometimes it takes a lot of money to start something. With the board game I’m producing, the minimum print run for the game to exist is 1500 copies of the game. That’s a lot of copies, and a lot of money up front. Fortunately, Kickstarter exists. I can pre-sell the game at a variety of reward levels to raise the money for that original order. There is no up-front cost to Kickstarter. Anyone can start a project there. If you have a passion project that requires a lump sum of money up front, Kickstarter is a no-brainer. If you need help with your campaign, wait for me to run mine (August 25-October 6) and then we’ll talk. I have a feeling I’ll have a lot of advice to share at that point.
The only gatekeeper remaining is YOU. You get to choose to accomplish your goals and dreams, not some executive in a corner office. So what are you waiting for? (That’s not a rhetorical question. Tell me in the comments what you’re waiting for.)
Also, keep an eye on the influencers and filterers of the world. They are starting to matter a lot more than the gatekeepers of the past.