Archive for April 4th, 2013

Would You Visit Jurassic Park?

Would You Visit Jurassic Park?

I remember the first time I saw the cover of the book Jurassic Park. It’s a brilliant, iconic cover. It shows that packaging matters. How do you sell a book about dinosaurs to tens of millions of adults? With an elegantly designed cover (and an entertaining book). I was in middle school when I first […]