What’s Your Favorite Billboard?

Okay, so you may not have a favorite billboard. Until a few weeks ago, neither did I.

I was driving from St. Louis to Virginia, and I was going through a patch of West Virginia (apparently all of my travel stories involve West Virginia) where there’s a big cave system.

I can’t remember the name of the cave, but the billboard advertising it stood out because it featured a giant image of a bat and the cheery message, “Bats love caves too!”

Right…because there are SO many people who are on the fence about going into a cave, and the one thing that will make up their minds is the presence of bats.

Now, I don’t know much about marketing, so tell me if I’m wrong: If you want to attract people to unique location, do really you want to remind them of one of the biggest reasons why they don’t normally go to that location?

It’s akin to the following:

  • “Sharks love the ocean too!” (the beach)
  • “Ticks love grass too!” (Little House on the Prairie tours)
  • “Leeches love the swamp too!” (Louisiana bayou)

Anyway, I delighted in the Bats Love Caves Too billboard. It makes me happy, and I look forward to seeing it the next time I drive through West Virginia. I wish I had a photo, but I couldn’t find one on Google Images.

Do you have a favorite billboard?