Basically, Qdoba just cut their revenue in half for Tuesday nights. Do they win or lose?

I’d say win. People love to gamble, so if they increase capacity on an otherwise slow night to even close to double a normal Tuesday night, they’re doing fine. They make just about the same amount as they’d normally make, they create a ton of buzz, and they bring in customers who haven’t tried Qdoba (or haven’t tried it in a while).

What do you think?