I don’t post business or website ideas on this blog as often as I used to, but I’m in the mood to do that today.
Today, for some odd reason, I was thinking about dares. I’m the guy in Truth or Dare who will always accept truth over dare…I’ll tell you anything. Really. But dare me to do something mildly silly and I’ll back down.
But dares are still fun. Not nasty, crass dares, but clever, funny dares (the same rules apply to April Fool’s Day pranks).
The problem is, dares can be expensive. Maybe you dare your friend to go make a fool out of himself, and his response is, “I’ll do it if you give me $50.” Of course you’re not going to give him $50 for a silly little dare.
That’s where crowdsourcing comes in. I’m talking about the Kickstarter model that I idolize. This is how it would work:
1. You think of a crazy dare for a friend. You want Sally Q. to start a pillow fight out of nowhere at girl’s night. So you go to DareStarter.com, type in Sally’s e-mail address, along with the dare.
2. Sally gets the e-mail. She can reject the dare outright, or she can accept the dare for a monetary amount of her choice.
3. An e-mail is sent to you with Sally’s acceptance. It’s then your job to forward the link to all your friends who know Sally who might be willing to chip in a few bucks to see Sally do the dare. When they go to DareStarter.com, they see something like this:
The site puts all pledges in reserve (credit cards are not charged at the point of pledge) so that if the goal isn’t met, nobody gets charged.
As you can see, there’s also an incentive to pledge–you get a photo or whatever other creative rewards you think of.
4. Last, when the goal is realized, the dare is accomplished, and the photo is taken, the person who completed the dare has the option of posting a photo or video of the dare to DareStarter.com. If they do, they get a reward–maybe a few dollars to pledge in the future themselves. That person also gets the $50 they asked for, of course, perhaps minus a small percentage to cover fees for the website.
What do you think? What would you dare your friends to do?