I got home from a frigid-cold St. Louis Cardinals baseball game tonight (I seriously considered writing another “True Tale of Survival” entry, but Jess pointed out that I had just recently written one about being cold) and eagerly went to ESPN.com to see the highlights from the NCAA men’s basketball championship.
After I waited through the obligatory ad (does anyone actually watch these ads, or do you just flip to a different tab in your browser like me?), the video began…and it was game analysis. Nothing more. Just analysis.
This is the worst.
We tune into video websites to see action, not reaction. Now, to be fair, websites make or break themselves based on reaction. I frequent the movie scoop site Ain’t It Cool News not because it gives me better information than other sites, but because I’m genuinely interested in the site’s writers’ thoughts and opinions.
If you’re not into movies, perhaps you enjoy celebrity gossip. You don’t want to watch a video of someone talking about Lady Gaga’s latest outfit. Rather, you want to see her walk around in a dress made of midgets.
So ESPN, don’t tease me with videos that turn out to be analysis instead of highlights. You do this so often in the fall during college football season. Obtain the highlights and then show them to me–that’s why I go to your site. If you don’t do this better than other sports aggregate sites, you’re making yourself vulnerable to more appealing options.
(Bonus: In the version of the “True Tale of Survival” that I started writing in my head as I was freezing at the game tonight, I was going to make it clear that I was not going to strip naked and run around screaming. That would have been counterproductive, given the cold.)