Some commercials still work. Kinda.
When I say they “work,” I mean that I don’t fast forward by them. I mean that I actually watch some commercials. Because they’re entertaining. Because they move me. Because they make me feel something–pride, joy, nostalgia. Something.
Do they make me want to buy products? Hardly ever. Although I suspect that their intent isn’t always to sell (or at least sell right away), but moreso to brand themselves into your mind so someday when you’re ready to buy, you buy from them. The key is that you actually remember what the commercial is selling.
Here are a few of my favorites from the past year or two. Lots of car ads. I won’t go into why they work, but maybe I’ll discuss that in the comments. What are some commercials that you enjoy watching? (Oh, and if you’re interested in this sort of thing, subscribe to this blog.)