The Social Aspect of Liking on Facebook

Why is Iron Man on this poster twice?

A little over a year ago, I wrote a post about how excited I was to start Liking everything I possibly could via Facebook. I wanted to live in a world where I could Like anything and everything, from moments in time to tangible objects. I was smitten.

Today, I’m here to tell you…that I’m still smitten.

Except now I’ve realized a key aspect to Liking things on Facebook that I wasn’t fully aware of before: the social aspect.

It all started with an epiphany I had a few months ago. I was really excited about a movie, and I invited a few friends who generally like the kinds of movies I like. However, my excitement far exceeded theirs, so as I was watching the movie (which turned out to be good but not great), I was somewhat distracted by my concern that I had dragged them into something that they weren’t enjoying.

After that, I vowed to only go see movies with people who are just as excited to see the movie with me. That way we can all start at the same level and share the highs and lows together. If there’s no one as excited as I am, I’m fine with going alone (that was a liberating discovery).

So a few weeks ago, I was really excited about a movie called John Carter. (It turned out to be terrible, but that’s beside the point). I was faced with a quandary: How do I know if any of my friends are excited about John Carter?

Then I realized: John Carter has a Facebook page. On Facebook pages, you can see if your friends Like the same stuff you do. (Consequently, none of my friends wanted to see John Carter, but again, that’s beside the point).

It was a moment of clarity, and I used that moment to Like every movie coming up in 2012 that I’m really excited about. I’ve mostly found myself unsubscribing the resulting feeds, because I don’t need 10 reminders every day that Cabin in the Woods is coming out soon. But my Likes are out there, waiting to be found, waiting for friends to join them.

I only know a small percentage of the people who read this blog. If you fall into the “random awesome stranger who takes the time to read my writing every day,” it would be awesome if you Liked my blog on Facebook. Who knows–maybe you have a friend who also reads this blog.

For the rest of you, we’re probably already friends on Facebook, so take a few seconds to Like the movies that you’re looking forward to. You never know when you’ll need some company for that weird French film about dinosaurs and nipples coming out in fall ’12.

To make it easy for you, here’s a list of the upcoming 2012 movies that I’m really excited about and have Liked on Facebook (they’re even in chronological order!). I linked to their Facebook page to make it super, super easy for you to Like them…but only if you’re genuinely excited about them too. I’ll know if you’re faking it. I always do.

Wrath of the Titans – March 30

American Reunion – April 6

The Cabin in the Woods – April 13

The Avengers – May 4

Battleship – May 18

Prometheus – June 8

Brave – June 22

Abraham Lincoln: Vampire Hunter – June 22

The Amazing Spider-Man – July 3

The Dark Knight Rises – July 20

Total Recall – August

The Hobbit – December 14

(Not shown are Sound of My Voice, Looper, Moonrise Kingdom, Dog Fight, The Master, Skyfall, and The Great Gatsby, none of which seem to have Facebook pages.)

Note that you can use this feature for more than just finding people who Like the movies you like. Restaurants, TV shows, bands, books, and many other forms of culture and entertainment work as well. Do you use the Like function in any social ways?


16 thoughts on “The Social Aspect of Liking on Facebook”

  1. I actually make a point to like as few pages as possible on Facebook. My exceptions are generally small/local business, where me liking something can actually seem to make a difference. I may like Dr Pepper, for instance, but I don’t want to add to their advertising strengths. Maybe I just don’t like that much enough to click that button.

    As a side note, did you read Abraham Lincoln: Vampire Hunter? I did, and I was pleasantly surprised that it was better than I expected.

    • Interesting point. I guess I don’t really mind that. You’re not giving a company information about you other than your name when you Like them, you’re just making them look good. So if I’m excited about a movie, I want that movie to look good.

      I didn’t read the book, but the movie trailer looked awesome.

  2. I rarely Like something on Facebook. Since I’m more of a weekly/bi-weekly Facebook user than a daily user, I’ll only Like something if I want it to stand out on my Facebook page for a few weeks.

    By the way, are you just renting Total Recall in August or is someone remaking that movie?

    • So as an occasional Facebook user, did this post inspire you to Like movies that you’re excited about? I’m curious.

      Yep, they’re remaking Total Recall. The trailer is premiering this Sunday. The trailer for the trailer (yep, there really is one) makes it look more like The Fifth Element than the original Total Recall.

      • The post didn’t inspire me to Like movies, but I may consider doing it since you’ll officially no longer be sending out e-mails when you go to see a movie. Since the invention of TiVo/DVR (and the subsequent fast-forwarding of commercials), your e-mails were pretty much my only way of finding out that movies were coming out.

  3. Um…why is an online social networking page a necessary intermediary to figure out what your friends like? Why not just talk to your friends to ask them what they like? That’s what people used to do in the good old days (back when bread was a nickel, Ma churned the butter by hand, and we all walked to school in the snow uphill both ways).

    • Sarah–That’s a fair point. I certainly do talk to my friends about what they’re excited about (movies included), so sometimes I know a few people who share my excitement. Back in the day I actually sent out an e-mail to 25-30 people every time a big movie came out to see who wanted to go. It worked pretty well for a while, but people get enough mass e-mails these days. The Facebook Like method is more subtle and less intrusive. Plus, to me that shows true excitement. People might go to a movie just because they want something to do. But it’s important to me to share that true excitement with someone else, as I described in the post.

    • As the first loser of Awkwardness Sarah I wouldn’t expect you to understand how difficult it is to be uber popular and have to manage dozens of friends. Let’s be honest, it can be exhausting. FB “liking” allows Jamey to parse his friends list down to a more manageable 10 or so for any given activity. The efficiency savings are enormous.

      • Ha ha…I don’t think it’s a matter of popularity (as noted above, I go to some movies alone, which is the opposite of popularity). It’s moreso that I used to be willing to organize excursions like that. I think I grew tired of all the logistics.

        • Does “Grew tired of all the logistics” = I’m so popular the people can come to me (and eat cake)?

          On a side note: Do you worry that my “liking” every movie you are excited about this upcoming year, people might get the impression that all you do is watch movies?

  4. I’m quite a fan of the “like it” button, but never really considered using it in this way. I do like the idea of seeing which friends are interested in the same upcoming movies as myself, but usually I find that information out through actually talking instead of relying on Facebook to tell me that.

    I’m a little disappointed that you didn’t include the upcoming Snow White and the Huntsman on your short list… Although I guess that’s understandable as not many people I know are excited or even wanting to see it either. 🙂

    • That’s actually my mistake–I most certainly have Liked Snow White and the Huntsman on Facebook–I’m looking forward to it!

      Although, after reading a review of Wrath of the Titans, I am much less excited about that one.

  5. I dont have a facebook becuase I think that its psycological need by users is deteriortating the society intp an intellectual defficiant society. You are probably thinking I am a bitter old man for saying this but considently I am a 15 year old girl who is not going by any information but my personal knowledge of how facebook’s negative aspects are outweighing the possitives.


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