Which Viticulture Logo Do You Like More?

Late last night I was delighted to get the final logos for my board game, Viticulture, from our graphic designer. Let’s cut right to the chase and reveal them:

You can read about the logo creation process here (as well as see the beautiful wordmark) if you’re interested, but I have an important question for you here.

We have two color schemes for the same logo: one with the red background and one with the beige background. I love both of them, and I’ll use both of them in different places.

However, I need to have a primary logo that I’ll use in the vast majority of thumbnails on our Facebook page, our Board Game Geek page, our Kickstarter campaign page, etc. Of course, we’ll be using our Stonemaier Games logo in some of those places, but I still need a featured Viticulture logo. The go-to logo. The one that will go on the box and the board.

So what do you think? Which one do you like more? You can vote below.


20 Responses to “Which Viticulture Logo Do You Like More?”

  1. T-Mac says:

    These are awesome! Wow!

  2. Maureen says:

    If you look at a bulk of the board games out there (or in my case, my board game shelves) you see that they are primarily more bold colors, or black with bright colors, because this is what catches consumers’ attention in the store. So if you’re looking for something that will also be on the box and will be in stores for people to buy, go with the red and make it shiny to catch the fluorescent lighting of the store, beige will just blend in with the lighting.

    • Jamey Stegmaier says:

      Maureen–That’s a good thought about the boldness (and reflective nature) of the red. Looks like the voters agree with you so far as well!

  3. Christine says:

    I vote for option #3. The one not represented on this post – the word mark. It should hands down be your lead logo and I hope it’s the one you’re using on the box design – it encapsulates the essence in a significantly more simple and elegant way.

    The box around the vertical logos is unnecessary, distracting and will probably be more in the way in the future as you need to use it. For example, on the Facebook page, you have a box within a box? and the use of colored backgrounds already create a box on their own. The stem on the glass is also probably unnecessary once you see the beauty of the simplified wordmark. Due to the square format of Facebook and other websites where the logo will need to appear as an icon, a vertical or square version is definitely a plus – I’d just modify these to closer match the word mark for a more consistent branding experience. Cut the superfluous stem and the border and keep the the arch cup and grapes centered above the name. Just my opinion though 🙂

    But for just a red on beige vs beige on red, beige on red is best of most web stuff since it’ll pop on a white background.

    • Jamey Stegmaier says:

      A free consultation from a professional designer–how did I get so lucky? 🙂

      I, too, love the word mark, and I plan on using it in a number of places. It doesn’t work well for Facebook thumbnails, as you mentioned, but I like your suggestions for altering the logo so it does.

  4. Ansley says:

    I also think the beige background pops, but I like the box and the stem. I’m not a graphic designer, though. I really love the logo, though. As a wine lover, I’m hooked.

    Does one have beta gamers?

  5. Impostor Josh says:

    I agree with Christine about the: “But for just a red on beige vs beige on red, beige on red is best of most web stuff since it’ll pop on a white background.”

    I think you should cream on red for your web presence but you should have the red on cream for the physical product. I think board game boxes can get a little cluttered looking a solid cream block with red lettering would definitely stand out in the crowd.

    • Jamey Stegmaier says:

      Imposter Josh–Thanks for your thoughts. That’s a good distinction to make, that what works online may not work on the tangible product, and vice versa. That makes me glad that I have both iterations to use.

      • Impostor Josh says:

        Have you thought about the design of the box shape? Will is be a standard square/rectangle etc? I have found memories of my parent’s copy of pictionary if for no other reason that it had unique box dimensions (long length, short width).

    • Christine says:

      I agree Imposter Josh. I forgot to mention that my personal preference, disregarding where it’s being used, is definitely red on beige. Based on my impression of what the game board might look like, it’s probably the better choice for the box design, but go with whatever fits best with the illustrated art.

  6. Red says:

    Would the wordmark be better served if the grapes were in the U instead of he V? Transforming the first letter of a word that not everyone will be familiar with may cause some confusion (they may not be sure it is a “V”). As another Native St. Louisan, I immediately noticed the Arch, and love it. I think that the designer achieved both the requirements that it be classic and classy. But I’d be interested to hear a description of what part of these designs indicates that it is a game.

    • Jamey Stegmaier says:

      Red–I see what you’re saying about the U. It’s possible that could work, and add some symmetry to the word.

      The word mark doesn’t really say “this is a game.” But if it’s on the board game box, people won’t need that information conveyed though the word mark.

  7. Katy says:

    I’m a little torn on which one I like better, as both options are great! I think the red on beige would stand out more for the physical game box, since a lot of other games are already out there in bold red boxes– the ivory/white would be a nice contrast on the shelves. As far as web presence, the white text on the red background is definitely more eye-catching. And I’m pretty sure I’m almost just repeating what everyone else has said on the matter, but I wanted to throw my opinion in.

    I love the upside-down Arch for the V in the word mark, and without the stem, it still looks like a wineglass, just one of the stemless variety. As far as the word mark, that is my favorite of the designs. A thought I had after reading the other comments is: couldn’t it easily be changed to fit the square shape and then include a line of text with the game’s tagline or motto? That way the wording underneath could let people know that it’s a board game a little easier (I might be way off base here, and am by no means a design or game expert, so that suggestion could be completely useless).

    • Jamey Stegmaier says:

      Katy–I like that idea. The subtitle for the game is “The Strategic Game of Winemaking”. We figured we’d really spell it out for people. 🙂 So that could all go in the box.

  8. Jasmin says:

    Oh, I like. Okay, so for the box red background will make it pop like Maureen said. And shiny will definitely attract people like honey attracts bees. But I’ll keep the words not shiny if possible. You want people to able to read the words and logo under bright light. And that watermark is awesome. If you are putting the Viticulture logo on your cards, put the opposite of what you use for the box and have the trims the opposite color of that opposite…. If you use red background, then white trims and vice versa.

  9. Jen says:

    Red. It pops more, but maybe make the negative space less so the logo is more to the forefront and make the lines on the beige slightly thicker so it looks more in relief, almost like a lithograph.

    The wine glass part almost looks like an upside-down St. Louis arch, was this intentional? Either way, it’s a nice cue to the Lou.

  10. […] I got your feedback on the Viticulture logo, but I really haven’t talked about what Viticulture is. You’ve probably gathered that […]

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