“We just got Ben & Jerry’s!” she said. “It’s free ice cream day.”
In her mind, when she hears “free ice cream,” she gets excited and happy. She gets something for free.
But this type of free has the opposite effect on me. I hear “Ben & Jerry’s free ice cream day” and I instantly move Ben & Jerry’s to the very bottom of my List of Places I Will Avoid at All Costs Today. I envision long lines and smaller than normal scoops of ice cream. I don’t want that. If I’m ever compelled to go to an ice cream parlor, I want to go on any of the days when I have to pay for my ice cream.
What do you think when you hear “free ice cream day”?