This Packaging Hack Made Me Smile

My product manager shared this article with me the other day, and it doesn’t quite apply to Stonemaier Games, but I still think it’s worth sharing for the sheer level of cleverness on display.

The short version of the story is that a fancy electric bike company, Vanmoof, was experiencing a 25% rate of damages on the bikes delivered by couriers.

So they asked themselves how they could inspire couriers to take better care of their packages, and the solution they cleverly created is a new box design that makes it seem like there’s a TV inside the box:

After this adjustment, Vanmoof reported that damages dropped by 80%.

Have you seen anything else like this?

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