Would You Want to Eat Like Tom Brady?

This is one of the most brilliant celebrity endorsements I’ve ever seen.

I say that as someone who doesn’t care about celebrity endorsements at all. The products a celebrity chooses to use or promote doesn’t impact me at all (at least not consciously).

I don’t care which brand of shoe LeBron James wears, what type of car Matthew McConaughey drives, or what type of pencil Patrick Rothfuss writes with. In fact, I seriously question the return on investment of such endorsements.

However, today I read about such a deal that transcends the others in such a way that I can’t help but be impressed. Purple Carrot, a prepared-meal subscription service, inked a deal with Tom Brady to deliver the same meals to you that Tom Brady eats. In fact, it’s so in line with what Tom Brady eats that from now on, he himself is now a subscriber to the service.

I think this is absolutely brilliant, particularly for capturing the significant contingent of New England Patriots fans who come close to worshiping Brady. Not only do they get to eat the same meal that Brady eats, but they get to feel like their health will trend towards Brady’s thanks to the diet. It says, “If I eat this, I’ll be as healthy as Tom Brady.”

In a way, that’s like other endorsed products (“If I wear these shoes, I’ll play basketball like LeBron James). But I think it matters that the meals are a consumable commodity–they’re having a direct impact on your health.

I think this is an exponentially more effective marketing tool than just having Brady appear on a commercial for Purple Carrot. And I think it helps that it’s a meal delivery service. I’m sure I could Google what Tom Brady eats, but I’m not going to do anything with that information. It has more meaning that the service prepares the same meal for me that they’re preparing for Tom Brady.

I’d love to see these types of endorsed meals extended to other celebrities known for excellent health, performance, or intelligence. I’d love to experience what it’s like to eat for a week like The Rock, Lionel Messi, or any of the American Ninja Warrior contestants.

Is there any celebrity whose diet you’d like to try out for a week if the meals were delivered to your front door?


13 Responses to “Would You Want to Eat Like Tom Brady?”

  1. Katy says:

    A meal plan designed and based on a celebrity athlete’s diet is interesting, however I’m more curious to find out if Tom Brady actually winds up cooking the meals himself than knowing what he’s eating (and also than wanting to eat the same thing– what if the meals he receives are onion- heavy?!?).

    I’ve tried a few of the other meal delivery services that are similar to this one in the past, and learned that sometimes the recipes aren’t that easy to create at home–even with the ingredients already neatly labeled and measured out in some cases.
    This company sounds like it will include a lot of produce in each meal–this means the preparer will likely have to chop up everything since pre-cut veggies seem like something that wouldn’t stand up very well to being shipped. The article said that Brady would be receiving the same meals as the other customers, which I think could make for a very interesting cooking/reality show, depending on Brady’s currently culinary expertise.

    • Jamey Stegmaier says:

      Katy: Yeah, I’m curious Brady actually cooks (I’m guessing he doesn’t, but you never know). It would help to know in advance how much prep is required.

  2. T-Mac says:

    Absolutely! I’d love to spend a week eating exactly what Guy Fieri, Emeril Lagasse, or Adam Richman eats. I’d say Anthony Bourdain, but I think the volume of alcohol that would be included in the package would kill an elephant, let alone a normal human being.

    • Jamey Stegmaier says:

      Trev: Excellent choices! I bet those guys eat some really interesting dishes. 🙂

    • Katy says:

      These are some great choices–instead of famous athletes or movie stars, I’d much rather see what actual chefs are eating, and have all of the ingredients and steps to create some of their favorite meals!

      I have a feeling the instructions for the Emeril box would go something like this:
      1. Slice onion
      2. Sautée onion
      3. Yell “Bam!” 🙂

  3. Tolles says:

    I too would like to see Jamey experience what it’s like to eat for a week like The Rock. Let’s make this happen and film it. Somebody set up the kickstarter and I’m in.

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